If you have never used pay per click marketing before, you should know that it is one of the easiest ways to generate traffic very quickly. For those that use this on Facebook and Google, you know that within the hour, you will start to receive traffic. This is also another method aside from local seo marketing. It doesn’t matter what type of product you are selling, or offer that you are presenting, as long as you are targeting the right demographic or keywords. The reason that many people fail with this particular type of marketing is that it is very expensive, but there are strategies you can use to lower the amount that you actually pay for each click that you receive on these networks. There are also a couple of strategies that you should use to determine what landing pages are working the best, making the most out of your PPC advertising. That’s first going over why this works, which platform is working the best for people today, and how to lower your CPC for your campaigns.
Why Does PPC Marketing Work?
First of all, people are very conditioned to seeing those blue advertisements on the top and on the right on Google. You will also see these blue advertisements that are on the right on Facebook, allowing you to potentially get people to click. Facebook is a little bit different because you can also place advertisements in the newsfeeds of different people across the web. You can either use a text advertisement, image, or a video ad, the latter of which is the most effective. Therefore, since people are conditioned to click on these advertisements, it is important to use the right wording, or the right type of image or video, to get the the best response. Let’s now look at the platform that is working the best for people today, something that you should seriously consider before getting an account and starting one of these advertising campaigns.
Why Many People Prefer Facebook
The reason that so many more people are using Facebook than ever before for PPC advertising is because your advertising dollar goes a lot longer. If you advertise on Google, when people click through to your landing page, that is essentially the end result. On Facebook, not only can people see your advertisement, but they can share your advertisement, and it will get more exposure. This allows you to expand your reach, doing nothing more than making sure that people will want to click on and share your ad with other people, and the best way to do this is with video marketing.
Why Videos Work So Well On Facebook
This is another type of conditioning that people have been programmed to do. They are programmed and conditioned to like videos. When people see a video, if it looks interesting from the thumbnail, they will click to see what is happening. You have about 3 to 5 seconds to capture their attention, and if this is done right, this can lead to subscriptions for your autoresponder or even sales for your business. You may even develop a following of people that go to your blog, looking for more information. As long as you have advertisements on that website, you can also generate sales or income in that way. Videos work not only as a primary way of getting the click, but they also can go viral. The better the video, the more likely it is to be shared, allowing you to generate thousands of additional views even though you have only paid for a certain amount.
How To Lower Your CPC On Your PPC Campaigns
There is a simple trick that has been known for years. The more that people click on your advertisement, the lower you are going to pay per click. CPC costs will go down, thus making your campaigns much more profitable. The key is to make sure that people want to click on what they see, and videos give you the highest probability of motivating people to click through to watch the video and subsequently go to your website. For example, a person that is getting only a few clicks, marketing to a thousand people is going to pay the maximum cost per click. A person that gets 20% of the people to click on that video will end up paying half as much because they are rewarded for providing what is perceived to be great content.
Now that you have this understanding of how PPC ads work, and why video pay per click ads work so well on Facebook, you should start to work on different designs for your videos, testing different campaigns, and find out which ones were clicks. Once you have found this out, your CPC is going to go down, helping you to generate more overall profits from each campaign that you do. This is why Facebook is so much more preferable, and the opinion of many advertisers, when it comes to pay per click and SEO marketing in 2017.